The First Dealer in the Southeast to Offer the Hyundai Equus!

President of South Korea (Korea) Lee Myung-Bak will be the first to feel the car bulletproof result of South Korean car manufacturer Hyundai Equus. As quoted tradingmarkets, car manufacturers from South Korea is also believed South Korean government to make 3 units bulletproof limousine devoted to protect the president’s 68-year-old. Lee himself was only choose [...]

According to an anonymous source at Hyundai, buyers in the U.S. will get their first crack at the Hyundai Equus sedan beginning this July, with a cost of entry somewhere south of $60,000. The Genesis-based sedan, which stretches a little over seven inches longer than Hyundai’s first attempt at entry-level luxury, is available in Korea [...]

If you think the Genesis sedan is nice, wait’ll you get a load of Hyundai’s home-market luxu-flagship, the Equus. The automaker has one prominently on display here at the New York Auto Show this week, and while it’s supposed to merely be a “Look, this is how awesome we can be” thing (there’s no plan [...]

Judging by these spy shots of a Hyundai Equus we just received from an alert reader, the Korean brand may be considering giving Rhys Millen a new ride to try and break the class record he set last year at Pikes Peak. Recall that in 2009, Millen ran up the 14,110-foot Colorado mountan-side in 12 [...]

The Hyundai Equus is doing its homework on the American market before it arrives in the fourth quarter of 2010. We took a ride in the upscale sedan during the Pebble Beach weekend in Monterey, and from our brief time aboard, we guess that, if it’s priced right, it will do just as well as [...]

The Hyundai Genesis sedan has won plenty of accolades since its introduction, and with just over 6,000 units sold so far this year (through April), Hyundai wants a bigger share of the luxury pie. So beginning this summer, the plucky Korean automaker plans to ship 100 Hyundai Equus sedans to the States for display at [...]

When the first Hyundai Excels rolled onto American roads in the late-1980s, it was hard to image the Korean automaker getting taken seriously as a builder of budget cars. Taking on the likes of Mercedes-Benz and BMW would have been an absurd thought. And yet later this year that is exactly what Hyundai is doing [...]

Just when you were getting comfortable with Hyundai’s $39,000 Genesis, the Korean automaker sprung the $50,000 Equus on you. Now, Hyundai has upped the stakes with the Equus VL500, a long wheel-base version of its Korean-market (and possibly U.S.-bound) flagship.

Hyundai America CEO John Krafcik is rarely one to hold back his opinions, and today’s topic of discussion is marque’s upcoming Equus luxury flagship. Hyundai has moved up in the automotive ranks so quickly over the past 15 years that many people have wondered if the brand is overreaching with the Equus.